Perhaps the dagger in the heart was when FM’s crown jewel TechCrunch gave a hint that they are considering alternatives. Michael Arrington wrote in his blog post, “I’m nervous about our ad partner Federated Media, which supplies about a third of our total revenue. They’re going through layoffs and payments from them have dipped substantially in recent months.” He goes on to say that they give FM a 40% cut on their advertising revenue. For one of the leading tech blogs this seems like a steep price to pay for driving a bulk of FM’s revenue. If TechCrunch bolts from FM like Giga Om and Digg did then I would say that FM’s days are numbered.

Michael, I think you deserve to keep more of your money and I think FM is getting greedy. FM will soon find themseleves going out of business if they don’t keep their best partners happy.