Amazon Shows Off Kindle 2

Amazon finally announced the Kindle 2 today after weeks of speculation from the blogosphere. Amazon made several improvements but most of them are just incremental enhancements. The price is still the same $359. Hopefully in this version Amazon has worked out their supply chain management issues. Since its launch the Kindle has suffered from supply issues. This past holiday season there was a 13 week wait on getting a new Kindle.

The bigger question is how Jeff Bezos can scale this beyond the Kindle device. Even though he has found a niche hardware business that is probably profitable it doesn’t scale to 100s of millions of people.  Beyond the tech savvy affluent few, not many people are going to be shelling out $350 on a device with a singular purpose. Especially when you can get a netbook for roughly the same price.