Apple to Sell $99 iPhone at Walmart

According to BGR Apple(AAPL) is planning on selling a $99 iPhone at Walmart(WMT). If this is true, everyone in the mobile business should get a little scared. This means that Apple has hit a very important price point. Most of the 1.2 billion phones sold every year are below $100 price point. This will make sales of iPhone sky rocket at levels not seen since iPod. Now it seems Apple has the largest retailer on the planet behind them and Walmart and Apple are primed to sell 10′s of millions of units. Engadget even has pictures of at&t manuals with Walmart logo on them. Looks real to me.

Nokia who owns over 40% of the phone market should start getting a little worried. They sold over 430M units last year and their bread and butter segment was at price point below $100 for low end feature phones. This move by Apple can be a real game changer if it proves to be true.