There is No Money in iPhone Apps

Apple has created the new shareware marketplace with iPhone Apps. In August Steve Jobs was standing on his soap box and beating his chest because he claimed sales of iPhone Apps hit $30 million in the first 30 days. Jobs claimed that iPhone apps would be a billion dollar business.

Now 10K apps later the #1 “paid” app on iTunes is Koi Pond. This is a joke. Gizmodo gives an entire breakdown of the apps by category. The iPhone app marketplace has really blossomed into a freeware marketplace. The only really successful apps that will be high volume will be free. There is no money in building small little consumer apps.

The only reason Apple got 10K people to build apps was the hope it would lead to getting users. iPhone will create a concentrated set of users using a common platform. But similar to Facebook apps no one really looks at Facebook as a real application platform. It’s just a way to get access to a 120 million people that are all socially connected. And the only reason established companies will build apps is to stay relevant to iPhone users.

Developers are also constrained by Apple’s closed system approach. Similar to Chinese capitalism it looks and smells like a open marketplace but its not really open. I can’t wait until 2009 where Pong will be the #1 “paid” iPhone app.