Consumers Wake Up On Black Friday

Shoppers were out in force this weekend. The start of the shopping season proved to be a small glimmer of hope for retailers. The run up to Black Friday is the equivalent of the Superbowl fo retailers. The media builds it up like the presidential election and the market uses if as a pulse of the economy.

According to MarketWatch, Black Friday sales were up 3% over last year, total sales were $10.6 billion. Today’s Cyber Monday is expected to kick start online sales of $29.2 billion according to comScore. This should make retailers cautiously optimistic but many retailers slashed prices expecting a bleak shopping season.