The Kindle Frenzy

Ever since Jeff Bezos launched the Kindle he has underestimated demand. Back in March he issued an apology to customers because they sold out in less than 5 hours and it was a 6 week wait to get one. Now months later Bezos is still underestimating demand for his wireless reading device. If you go to Amazon.com and try and buy a Kindle you will get a 11-13 week wait time.

The Kindle has become the Wii of Christmas 2008. The Kindle ranks #4 on Amazon’s most popular list. Back in August TechCrunch estimated that Amazon had sold over 240K Kindles. Amazon is certainly well on its way to sell over a 1 million Kindles. The Kindle “frenzy” has alreay taken to eBay and Craigslist where people are trying to get up to $1K for this little device.